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Ezugi makes a Smart Move by unveiling its new brand identity

Notice something different on Ezugi’s blackjack table recently? Well, you’re not the only one. Ezugi are rebranding.

Indeed, in recent days, blackjack.me learned that one of the biggest and most renowned live blackjack distributors in North America rebranded itself. The change in corporate identity is more in line with the company’s values. The new slogan “Smart Move” is ideal for describing what Ezugi does, cleverly designed table games.

Without a doubt, Rebranding exercises are always tricky for companies. It’s not easy to keep a balance between a well-recognized logo. And a more modern one without losing brand recognition. Essentially, by ditching out the blue and black in the studio’s logo for red, black, and white. They added a touch of modernity to a corporate identity that is more than 9 ½ years old.

Ezugi rebranding

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A new website with a strong B2B focus

While the new website is somewhat bare, it’s evident that its new corporate identity focuses on acquiring partners. In fact, as of now, it primarily hosts various downloadable brochures. But, it’s worth pointing out that it is not complete yet. According to the press release, the rebranding will be done in 2 stages.

First, Ezugi launched its new logo and slogan. Then they did a slight uplift to their current website to bring it into this millennium.

In the second phase of the makeover, it’s believed that Ezugi will further enhance its website. Then they’ll also build a bespoke client area. This way, their new partners can access game imagery and even statistics in a centralized digital hub. This should help to make the integration even smoother in some cases.

Ezugi’s commitment and company value

It’s fair to say that before Ezugi joined the massive Evolution Group in 2018, they couldn’t fully grasp how much of a change this merger would mean for them. Thanks to its new owner, the company reaffirmed its commitment to compliance. But also focus on supporting safer gaming habits while expanding in new territories.

For Ezugi, what’s paramount is to pioneer changes, as we understand. And, of course, expand its footprint in North America and Italy, Spain, Lithuania, Latvia, Estonia, Bulgaria, and LATAM, where they obtained a transactional waiver. It’s these certifications that give them the green light to operate in these markets. And they only received them 18 months ago.

Ezugi rebranding and hoping to become the one…

Now because “operators want to know that they’re working with a brand that recognizes shifts in the market,” as Ezugi’s spokesperson hinted. They still have much work to do to become the go-to supplier Evolution is, for example.

Yet, it’s the innovation they pioneer that’ll help them get there, such as the red streaming live dot they’ve only added to their table. Ezugi is also behind OTT tables. OTT increases the number of patrons a table can host. And the game is also initialized by the live dealer, not a timer.

So, when looking at this, it’s normal that Ezugi’s CEO acknowledged how far the company is compared to when it started. In the press release, Kfir Kugler said, “We’ve come a long way in almost 10 years. Today, we have an extensive collection of live casino games. Not to mention many innovative solutions too.”

Recapping Ezugi’s game collection – Ezugi rebranding

With live-action streamed from 12 different studios around the globe. And tables open 24/7, It’s normal that you’re curious to know the 20 games Ezugi offers. To put it simply, this live casino operator can exceed your expectation as they push the boundary of mobile-first approach on 5 Baccarat games, 4 Roulette games, 2 live blackjack tables, Casino Hold ’em, Dragon Tiger, Teen Patti, 32 cards, Andah Bahar, Sic Bo, and a couple of variation of keno.

But now that they have a new website and a new look. So maybe, what’s next is to continue building their collection with innovative titles. So stay tuned to blackjack.me to discover them.

Ezugi rebranding

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