Playtech
As we turned the page in 2020. The industry had the opportunity to celebrate some companies. That has been in the business for over 20 years. And as the headlines already give away, we are about to check out a long-standing name in the industry. And in retrospect, it’s pretty “easy” to see why Playtech has endured it all. From the ups and downs, the industry has served up for the last 2 decades. As early on, their focus was in. “Development of best-of-breed gaming products and content”. And so far, we have seen greatness from this online gaming software supplier. But, how did it all start? And are we going to see Playtech on the online casino scene in another 20 years’ time? Well, we do not have a magic crystal ball. But, we do have information to share with you that should offer a better picture.
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Playtech – some quick facts
Before we get into the real substance of information. We would like to present you with some numbers. But also some overview figures to display Playtech’s size. For instance, the software supplier has offices in over 24 locations and countries. Where the employee count is nearing 6,500. Also, in its toolbox are 170 global licensees. Plus operations in over 30 regulated jurisdictions. Yet, keep in mind, as the online casino entertainment industry moves fast. Things change daily. Moreover, besides the reported figures. Playtech has plenty of other key selling features to rely on and put trust in.
Playtech and solutions
Their IMS, or information management solution, is not only award-winning. But also liked by its customers. The IMS allows any operator to have a birds eye’s view of a player’s life cycle. And this is from one interaction and centralized point. Meaning, if so chosen, any operator may pinpoint a player segment. In fact, all the way down to the individual player and how to handle communication. In other words, exceptionally flexible. That also contributes to money-saving opportunities for the operators when marketing happens. Moreover, the IMS is also working in tandem with Playtech’s BetBuddy. By which are responsible gambling and compliance tools. All in all, the IMS is a powerful multitool. That is full of custom applications and extensions included from day one and in continuation.
The open platform at Playtech
With Playtech open platform or POP, if you like. Invite any licensee to access, for now, 3,000+ titles from their own top-producing own studio. But also gain entry to content producing partners and collaborators. Which include such things as modern and, of course, classic video slots as well. But also a good selection of branded games in all its forms. Yet, this is not the end of the content station.
A must-have vertical in the US
Indeed, to gain traction and customer satisfaction. There is a silent agreement already made between the industry operations. But also via the end-user, the customer, without anyone knowing about it. And in essence, it tells gaming software suppliers, like Playtech. To have an engaging product, you need to offer the complete product vertical. Meaning, yes, you need to provide all the video slots forms. And this is from modern with lots of bells and whistles and plenty of bonus games. But also such things as 3-reel classics with sparse visual stimulants. But also important. Especially in the US, sports betting and virtual sports offering. And also social products like poker and bingo. Yet, one of Playtech’s more liked ranges is their live casino products. Which include games like Blackjack, Baccarat, and Roulette, to mention their biggest sellers.
Future and current plans from Playtech
From day one, Playtech was hell-bent on delivering on its promises. But also on its vision. “Best-of-breed gaming, products, and services. Where they took an interesting approach. Leave the har and technical part to Playtech. So their customer, the operators, could stay innovative. Basically, remove unwanted and sometimes difficult situations. For the software supplier to handle instead. Moreover, the future of the company looks to rely on the old but gold approach. Including supporting organic growth. Cross-sell products and services, but mostly, attracting new licensees. Which they have been rather successful at. Mostly via omni-channel offerings and also lean on the quality product they produce.
Promote safer gambling
These days and the organic growth online casino entertainment has gone through. It’s business extinction not to highlight player protection. Where any operator or producer needs to offer a safe and secure platform. From which the customers can play. And Playtech is far from playing catchup with the industry. In fact, this software provider is at the forefront and leads the way in many aspects. Where the award-winning product. BetBuddy put a lot but not all trust in artificial intelligence (AI). And this to pick up on the unwanted pattern and player behavior. Which many like-minded organizations and operations mean is the way forward. Especially to further reduce self-harm conduct amongst a tiny player percentage.
The most authentic gaming experience
In the last 2 years, the online live casino vertical has exploded. And engages hundreds if not thousands of new players to discover the product every day. And that is in general when we speak about live casinos online. Yet, Playtech is one of the biggest and more prominent producers. Plus a large broadcasters of said product by many measures. And so far, their live casino games library includes player favorites like Roulette. But also Baccarat, and Blackjack, including unlimited tables. But also blasts from the past. That starts to gain even more appreciation the 2nd, or is it the 3rd time around? Casino Hold’em.
The true turnkey solution
Many companies in the business self proclaim themselves as a “turnkey solution”. Although, it’s few actors in the sector that can rival Playtech. After all, the operation for over 20 years comes with a lot of baggage, good and bad. Plus, with so many years of successful outcomes. The innovator can bask in glory or more accurately they stake the path rather than look at what is on the horizon.
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