Scientific Games
As North America opens up to the idea of online gambling with states such as Delaware, New Jersey, Michigan, West Virginia, and Pennsylvania allowing it, Scientific Games has a massive role to play in today and tomorrow’s gambling industry. Indeed, Scientific Games offer much to its partners and online casino players alike. Starting with a state-of-the-art aggregation platform (OGS) that distributes games from BTG, NYX, Williams interactive, NextGen, etc. And, of course, Open Bet. It’s a system that enables operators to process a record-breaking number of sports wagers per minute.
Scientific Games’ reputation as one of the best in the offline and online gambling world is well deserved.
But, so much is different since the 1970’s when the company only offered secure instant lottery tickets. Sure, most of this is due to the rise of the internet. Yet, it’s this company’s adaptability that makes them a leader today.
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How Scientific Games shaped up the online gambling industry
With a company mantra such as breakthrough entertainment and win together. Scientific Games’ role in defining the landscape of the online casino industry is impressive. Yet, despite its hold on the gaming field, the company has never been afraid to review its strategy and take steps to be part of the future.
One of those pivoting moments is the buyout of NYX.
In fact, Scientific Games was able to create a synergy with both companies. And in the process, they have become a “global digital gaming and lottery powerhouse.” They made NYX’s OGS a crucial part of their operations. Plus, they’ve extended the platform capability where others failed in the past too. In other words, after they bought NYX Gaming Group, they’ve beefed up the platform where Canadian Amaya couldn’t. And this helped them to become the “End-to-End Gaming solution” they aspired to be one day.
Understanding the magnitude of Scientific Games and their impact on and off the tables
With its HQ in the world’s gambling capital, Las Vegas, Scientific Games also has offices worldwide. The latest employee count revealed that over 9,500 people worked in their 26 offices around the globe.
All and all, Scientific Games caters for brick and mortar casinos with their cabinet casino games, online casinos with their aggregation platform and systems, lotteries, mobile social games, and bingo, to name a few. As a result, everyone can find a field of expertise in which they are encouraged to thrive. But more importantly, find a sense of belonging as they contribute towards the company’s success.
Not backing down on a challenge, regardless of the efforts needed to reach a goal
Another critical factor to Scientific Games’ positioning today is its efficacy at rising to challenges. And not to admit defeat when others do. For instance, when the pandemic hit the world, they developed a unified wallet and Electronic Table Games portfolio including Roulette, Baccarat and Blackjack. Plus, they even came up with an automated game sanitization solution while promoting social distancing on casino floors, thanks to several modules.
In other words, as the industry in some areas reached a standstill. So Scientific Games took this opportunity to innovate once more. And so, this company has played a vital role in defining how casinos look like in a post-pandemic world. But more importantly, they’ve understood the needs of players and operators today. And have customized them for an uncertain future.
The importance of making good friends
As a top aggregator, Scientific Games knows that to give its shareholders value. It needs the help of friends to thrive in some territory. And, of course, in any other markets where the aggregation is competitive.
But acquiring companies and making new studio friends has been part of this company’s DNA for 85 years. So, it’s no wonder big names such as Playtech, Lightning Box, Blue Ribbon, and ReelPlay want to offer their games on OGS. We can only assume that they too see much potential in the size of the company’s network. Yet, it’s vital to pick the right partners to keep their good names clean. For this reason, Scientific Games only promotes games that offer fair winning odds to those who’ll opt to spin to win.
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So what are the best games offered under Scientific Games umbrellas?
By now, the chances are that you don’t need us to tell you that you’ll have no problems finding RNG blackjack games propelled by OGS. And this is valid for both online and offline casinos. Yet, not all blackjack titles this company deploys use their company name.
A good example of this is the Golden Nugget’s New Jersey Exclusive Multi-Hand Blackjack. This game is on OGS. However, you’ll see that it’s SG Digital and Shuffle Masters that are behind it on the loading screen. In fact, it’s worth noting that SG Digital is behind the company’s most recent online deployment. But you’ll always see the collaborating studios (like WMS and Bally, for example) when the game loads up.
Great slot game franchises you won’t want to miss
Being part of this massive company sure has perks. It’s possibly why SG Digital was able to get its hands on many slots franchises such as Monopoly, Battleships, TED, and the Wheel of Fortune, to name a few. But, this company not only specializes in bringing recognizable brands onto the reels as you’re about to find out.
Understanding the importance of a wide and diverse game portfolio
Without a doubt, because the holding company of SG Digital has 85+ years of experience in the field. They understand that it takes classic games such as Triple Red Hot 7s, Dancing Drums, and even 88 Fortune to entertain crowds. Moreover, this company also caters to video poker enthusiasts’ needs, progressive jackpot slot lovers, 3-reels fans, Megaways thrill-seekers, and so much more.
All and all, it’s hard to paint a detailed picture of what this company and its subsidiary holdings offer.
Yet, the games SG Digital brings onto the reels boast strategic focus. Plus, they highlight the company’s in-depth understanding of patrons’ behavior. So, knowing this, you’ll never second guess who’s behind the hits you play. It’s Scientific Games, of course.
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